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Welcome to

Your Trusted Guides to Santa Cruz & Monterey County Real Estate
Where Expertise Meets Heart
Bilingual | Est. 2015
Team #70010255
Lic #01973894
About
Founded by Leslie Cruz-Kelly, Reign Home was built on the belief that everyone deserves to rule their own kingdom. Represented by the teal hummingbird—a symbol of resilience, agility, and high energy—our brand embodies the confidence and strength needed in real estate transactions. Like the hummingbird’s 1,200-mile migration, we navigate challenges with precision and endurance, ensuring our clients experience a seamless and empowering journey.
At Reign Home, we go beyond traditional real estate. We’re not just here to meet your financial goals; we’re invested in your overall well-being throughout the process. Our collaborative approach brings together industry experts, from lenders to designers, to provide you with a comprehensive, full-service experience—whether you're buying your first home, selling for top dollar, or strategizing your next investment.
Now powered by Room Real Estate, home to Jayson Madani’s #1 team in Santa Cruz County since 2005, we offer exclusive advantages you won’t find elsewhere:
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Off-market home access to give you an edge in competitive markets.
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Up to $100,000 in renovation funds with as little as 1% interest, ensuring you maximize your home’s value when selling.
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In-house staging at competitive pricing, allowing us to showcase your property in the best possible light.
We are a multilingual team with specialized designations, including Senior Real Estate Specialist (SRES) and Conflict Resolution Mediator. Recognized as a Top Producer Bronze Award recipient in 2018, we have consistently grown our production year over year.
Beyond real estate, giving back is at the heart of our mission. We proudly support organizations such as Sell A Home, Save a Child, Tradewinds Four- Square Church and Peace of Mind Dog Rescue, ensuring that our success also benefits the community.
Let’s connect! Whether you’re buying, selling, or just exploring your options, we’d love to show you what true full-service real estate means. Give us 15 minutes—you’ll be glad you did!




Selling a Home
Selling your home is more than just a transaction—it’s a strategic move. We’re here to guide you every step of the way, ensuring you maximize your home’s value while minimizing stress. With expert marketing, negotiation, and industry insights, we position you for success.
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Let’s discuss your goals! Book a Zoom call today to get started.
Coaching Excellence
The statistics are tough—87% of new Realtors don’t make it past three years. So how did LC build a thriving career? By leading with heart, staying accountable, and keeping an authentic drive to serve.
At Reign Home, we believe in collaboration over competition. We’re looking for talented, full-time agents who are eager to learn, grow, and be part of a supportive team. Not ready for full-time? A referral agent role could be the perfect place to start.
If you're ready to take your real estate career to the next level, let’s connect!